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Process by which individuals acquire the knowledge, language, social skills, and value to conform to the norms and roles required for integration into a group or community. It is a combination of both self-imposed (because the individual wants to conform) and externally-imposed rules, and the expectations of the ... more

How to Buy a New Car

Shopping for a new car can be fun, taking the time to test drive brand new cars with the intention of purchasing one is not the same as actually making the purchase. Therefore, what you need to know ... Read Full Article

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Why do Coupons and Rebates Exist?

by Tom Murcko

If stores and product providers wanted you to pay the lower price, why don't they just reduce the price? And why do they make the process of getting a rebate so difficult? The answer is, they're trying to price differentiate. Anyone who is willing to jump through hoops to save money is more price-conscious and less likely to have been willing to pay the higher price. In this way, they can get a li ...Read more

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