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Process by which individuals acquire the knowledge, language, social skills, and value to conform to the norms and roles required for integration into a group or community. It is a combination of both self-imposed (because the individual wants to conform) and externally-imposed rules, and the expectations of the ... more

New Age Marketing with Social Media

The World Wide Web has changed the way companies advertise and market their businesses. The days of newspaper and expensive yellow page ads are over. Interactive social network websites will spread ... Read Full Article

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One Perspective on Business's Success and Failures

by Tom Murcko

Business is not a zero sum game. For you to succeed, others don't need to fail. This is especially true of the internet. The most successful businesses aren't ones that grab market share away from their competitors, but rather ones that find entirely new ways to deliver value to users, and then to capture some (but not all) of that value. ...Read more

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