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due diligence

General: Measure of prudence, responsibility, and diligence that is expected from, and ordinarily exercised by, a reasonable and prudent person under the circumstances.
Business: Duty of a firm's directors and officers to act prudently in evaluating associated risks in all transactions.
Investing: Duty of the investor ... more

How to Find an Angel Investor

If your business is nursing a new idea along but you need additional funding to take it to the next level, you have several options. You could get a traditional business loan from a bank or you could ... Read Full Article

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Focus Marketing on Perception Management

by Tom Murcko

There are a lot of self-fulfilling prophesies in business. Customers tend to gravitate toward what they think will be dominant, especially for products and services with high switching costs, because they don't want to opt for a company that might not survive and because the dominant vendors on average have better products and services. So perception leads reality, and those who are expected to wi ...Read more

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