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Party that has express (oral or written) or implied authority to act for another (the principal) so as to bring the principal into contractual relationships with other parties. An agent is under the control (is obligated to) the principal, and (when acting within the scope of authority delegated by the principal) ... more

Why Does a Company Decide to Go Public?

Going public and offering stock in an initial public offering represents a milestone for most privately owned companies. A large number of reasons exist for a company to decide to go public, such as ... Read Full Article

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Focus Marketing on Perception Management

by Tom Murcko

There are a lot of self-fulfilling prophesies in business. Customers tend to gravitate toward what they think will be dominant, especially for products and services with high switching costs, because they don't want to opt for a company that might not survive and because the dominant vendors on average have better products and services. So perception leads reality, and those who are expected to wi ...Read more

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