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OBJECTIVES OF BRAND AWARENESS

i need early plzz

Asked by: 610 days ago - 2 Answers - 2953 views

2 Answers


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    This is very essential mostly for commodity related products because there are very few factors that will differentiate product from its competitors. So, the main idea is to make customers or say consumers aware that your brand exists and are available in market.
    For example if it comes to soft drinks, majority of consumers will think of Coca Cola or Pepsi. Why? Because of brand awareness.

    Hope this was helpful!

    Answer by daron 610 days ago


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      As Daron said, elastic products benefit greatly from brand awareness. Another example is clothing. The cheapest option is to go to a thrift store or Walmart, but marketing has convinced us to think that we need to wear Banana Republic and Nike.

      It can also work in the subconscious. When I buy toothpaste, I don’t have a specific brand I want, but when I walk down the aisle in a hurry, Crest or Colgate will catch my eye and I just grab one without thinking.

      Answer by Rick 610 days ago


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