individual branding vs corporate brandig

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   The corporate brand stands atop all product brands and through it’s relative strength or weakness empowers or impedes the product brands. A brand is the gut feeling a person has about a company, its product(s), its services, its policies and its people. It is the sum of all emotional reactions to the enterprise. A product brand benefits or suffers from the halo effect of the parent or corporate brand and in turn supports or burdens the corporate and allied brands with its own brand strengths and weaknesses.

   Answer by Fred Page 546 days ago

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   A brand is a symbolic construct created within the minds of people and consists of all the information and expectation associated with a product or service

   Answer by faisal javed 79 days ago