WHT IZ CONSUMER MARKET & INDUSTRIAL MARKETS

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   could u tell me

   Answer by akash singh 534 days ago

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   Good question. Generally these two market are diferenciated by the type of product they require. Major differences can be categorised into 2 main area.

   1. Finished products and Partially finished product.

   Industrial market usually require very specific products that the purchaser can specify and usually the producer custom manufacturers for the industry.

   For example a computer manufacturer may purchase computer chips from Intel or AMD. They are usually packed in bulk packing and come without instructions or additional packaging. When a consumer purchase a processor chip, it comes with consumer packing, instructions and warranty.

   In short industrial market wants best products in bulk and no frills. Whereas consumer market gets the full packaging and warranty and user guide but pays more for it.

   2. Catering for higher volume and higher usage

   Industrial products like the example above are meant to produce products or benefits that is transfered or sold to their customer. Consumer products are for localised benefit or consumption.

   For Example lets take a can of beans. When the normal consumer buys a can of beans it can be used for a single meal. But a single meal for the food industry for example inflight catering, a can to them is probably 50 times more than the average consumer.

   Industrial cleaning chemical is another example, not only it is designed for a specific purpose but it also requires knowledge and skill to use it but for the average consumer it is already pre-mixed for use.

   Answer by Emmanson 426 days ago