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In case of small niche product, what will be the marketing mix?

Asked by: 420 days ago - 1 Answers - 1131 views

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    It depends on what the product is. An example of a niche product is a left handed can opener. Therefore, the marketing mix is:

    Product – the can opener
    Price – cost to consumers
    Place – where will it be sold? distributed? delivered? used?
    Promotion – will we alert consumers of its existence? advertising? marketing?

    Answer by Rick 405 days ago


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