Welcome Guest Sign in or Signup

whats a demographic enviroment and give its opportunities and threats to a bussiness

Asked by: kawuki peter 224 days ago - 1 Answers - 653 views

1 Answers

0
Votes
0 Votes 0 Votes

The demographic environment is one of the elements of the marketing environment and includes such important aspects as population size and growth rates, age and sex profiles, family life‐cycle stages, occupation patterns, levels of education, actuarial health and morbidity projections, etc. Every country produces basic demographic statistics, sometimes on a regional and local basis, most of which are readily available to the marketing analyst. Trends and dramatic shifts in demographic data are vital factors in determining marketing decisions, both to identify opportunities and to anticipate declining demand. An example of this is the postwar “baby boom,” which has combined with trends of improving medical technology and individual affluence to generate a substantial increase in the size and wealth of the “gray market” (i.e., consumers over the age of 50), with a flood of new products and services targeted at this market. The opportunities are evident (e.g., cruise holidays, financial planning services), but there are also waning markets (e.g., funeral savings schemes). See also demographics ; environmental analysis

Answer by iqrakhalid 223 days ago

Your Answer

Ask your question

How This Works:

Ask a Question

Type your question - try to be as detailed as possible, this way you get a better answer. That's it, you're done!

The Community Answers

Thousands of other users like you will read your question and supply the answers you're looking for! If you know the answers to other's question feel free to answer them.

Choose the Best Answer

Finally, reward the person who submitted the Best Answer.

Important Notice:

Answers are provided by members like you. They are not professional unless identified. As such, BusinessDictionary.com does not evaluate or guarantee the accuracy of any content, and answers should not be construe as professional advice. You agree that any use you make of BusinessDictionary Answers is at your own risk and that BusinessDictionary.com is not responsible for any losses resulting from your reliance on any content on BusinessDictionary Answers.