Tweet Deals to Faithful CustomersWoot, an online retailer based in Carrollton, Texas, used a simple approach. The company opened several "Woot" shops on Twitter - for example, wine would be sold on http://wine.woot.com-and offer a single deep discount product at midnight every night to Twitter followers, who could purchase the product immediately. Woot's 1.5 million users would then re-tweet the message to their friends, which would have a cascading viral effect, increasing sales volume drastically. Woot's success illustrates a key lesson for Twitter success - daily updates and the use of re-tweeting to general exponential followers.
Tweet Your LocationKogi Korean BBQ, a small business of four roving food carts, teaches another valuable Twitter lesson - that size doesn't matter when you have followers. Roving food trucks might generate regular sales, but once they change locations, regular customers might never find you again. Ever since co-founder Alice Shin started informing customers of its Twitter feed, the food carts have gone viral, attracting over 50,000 followers that follow Shin's updates for the latest location of Kogi's food carts. As followers re-tweet Kogi's feed, the company's popularity grows exponentially. Since using Twitter, Kogi went from using 30 pounds of meat daily to over 1,000!
Find New Customers with Twitter's Search EngineRose Associates, a real-estate marketing and management company in New York City, found another use for Twitter - as a replacement for Google. Since the entire micro-blogosphere of Twitter can be searched from its search box, Rose Associates decided to get proactive, looking for apartment hunters rather than wait to be contacted. The company uses ten primary search terms, such as "New York apartments" or "no fee rentals" to filter out possible candidates looking for an apartment. The company then contacts the Twitter user with a reply (using the @ feature) in an attempt to land a rental. Although only half of these unsolicited ads lead to real rentals, the company saves the money it would otherwise spend on online and physical advertising by using Twitter's free search service. The lesson here - don't underestimate the power of Twitter's search box and its ability to invade people's lives (sometimes in creepy ways) for your benefit.
These are just some ways to make money with Twitter. Viral marketing campaigns often require creativity far outside the traditional box. However, once you find a plan that works, a solid Twitter marketing plan can save your company lots of advertising expenses.