When trying to find the best talent to grow your company the best tactic is to make sure you are getting your job post in front of the best prospects. As a small business it can be hard to find and recruit top talent. By not having the resources generally afforded to larger companies, small businesses must be tactful and strategic in their hiring processes.First, you must have a job openings page on your website. People may come to your site for a number of reasons, and maybe not job openings, but by having a jobs page people can see when and if you are hiring. These people can in turn recommend your posting to their friends or family.
Indeed is the largest jobs site in the world with over 1 billion job searchers using the site per month. It only makes sense to start your job posting here. Also, two of the oldest jobs sites, Monster and CareerBuilder, were started in the mid-nineties and continue to be top spots for finding talent. These sites are still two of the most trusted resources and cover virtually every career. Monster maintains over 1 million job posts and 40 million resumes, while CareerBuilder consistently maintains over 1.5 million posts.
LinkedIn is the largest professional network. You can post your job opening and reach a potential 150 million users. By leveraging LinkedIn, employers can easily see applicants' connections and do reference checks. LinkedIn also makes it easy to share jobs.
The type of job or skills needed can also play a role in where you post your job. LinkedIn has proven very effective for management and executive positions. Also, there are jobs sites that focus on specific careers. If you need media experience and capabilities, try Mediabistro, best for media related positions such as writers, editors, producers and graphic designers. For technology focused jobs, the Dice job site has a large following of technology professionals.
Your company should be active in social media, and in the least using social recruiting to take advantage of Twitter and Facebook to reach a large number of people in a short time, which is great for job postings. The excellent thing about social media is that it your followers are usually those already interested in your company and anything shared via social media is easily re-shared. What is even better is that companies can post their job openings directly on Facebook with BranchOut, allowing interested individuals to view and apply without leaving Facebook. To help facilitate your job search via social media, TweetMyJobs helps connect potential employees and employers by using both Twitter and Facebook. This allows your job post to be pushed to individuals who have signed up and noted their interest in specific job types. This is great for small businesses to reach targeted audiences. TweetMyJobs also pushes your job post to job aggregator sites, such as Simply Hired and Juju.
Great talent can also be located in other parts of the world. By using Stack Overflow, Behance, Dribble or GitHub you can broaden your applicant pool even more, opening up your position to people located outside the U.S. These jobs sites help facilitate the relocation and potential work visa issues.
To get your job post out to a large number of the job posting sites easily, you can use ZipRecruiter, which allows employers to post across several job sites with a single posting. They currently support posting to over thirty sites, including Indeed, LinkedIn, Monster, Craigslist, Simply Hired and many more. They also allow social network integration, which allows you to easily share your job posting across Twitter, Facebook and LinkedIn.
Two of the elite application suites, LinkedIn and Indeed, allow one click application features, LinkedIn Apply and Indeed Apply. This has shown to increase the number of applications to a given job post by over twenty percent. Thus, if the user has resumes with either of those sites they can easily apply to the job posting with one click. The takeaway here is that if you want more applicants and more interest in your job, you should include this capability with your job post.
All in all, finding top talent involves utilizing a mix of tried and true methods, as well as new and lesser known methods.