This process requires taking the time to learn enough about them to figure out:
- How much of your time are they worth? Not everyone is going to be a good fit, and figuring this out early on in the process will save you valuable time you could be spending with other clients.
- What elements of your offers would be the best fit for them? Do a quick scan of your available offers to see how you can best serve your prospective clients needs.
- What does their budget look like? While it sometimes makes sense to work with prospective clients on a trial basis, making sure they can ultimately afford your services is a big consideration when qualifying a lead.
- Do they have a good reputation? Clients with a good history of payments who are easy to work with will save you time and stress down the road and make for a much better business relationship.