Articles by Lea Nathan

Basics of Negotiation for Beginners

People learn and practice the art of negotiation from the time they are young children. For a small business, negotiation can make or break your company. Making the best deal possible is especially critical in tough economic times. By following several tips, your small business can effectively apply negotiating skills in many situations to tighten your bottom line. Preparation Know…
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The 10 Steps of the Procurement Cycle

Management in any company must understand the art of obtaining products and services. The procurement cycle follows specific steps for identifying a requirement or need of the company through the final step of the award of the product or contract. Responsible management of public and corporate funds is vital when handling this necessary process, whether in strong or weak economic…
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5 Tips for Negotiating with Your Creditors

During tight economic times, both individuals and businesses struggle to keep their heads above water financially. However, many people and companies alike do not know they can successfully negotiate with bill collectors and creditors to reduce payments and make arrangements that work for both parties. The following tips will give you successful negotiation strategies for a win-win solution. Take Proactive…
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Three Objectives of Brand Awareness

Marketing strategists agree that brand awareness in any industry gives that company an edge. Brand awareness accomplishes several objectives for companies seeking to increase sales in the marketplace. A brand awareness campaign needs to be flexible enough to grow with the company and adjust if needed. The company should seek to build customer awareness, promote its website and add value….
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