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Small Business Articles

Why Pick MailChimp?

Although it has seen a steady decline, email marketing is still at its most effective if you know your audience and what it needs. And within that space, MailChimp is the most accessible tool for both mom and pop stores and international corporations. The flow is simple. You create an account, answer some basic questions, upload a list – and…
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When deciding how to structure your new business a key decision you may need to make can be between creating a Limited Liability Company (LLC) vs. a Limited Liability Partnership (LLP). The key reason individuals consider either of these business structures is due to the degree of liability protection provided by each. Understanding the differences between the two can ensure…
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How to Be Environmentally Conscious in a Small Business

All over the world, businesses have become more accountable for their carbon footprints, and have taken measures to appear “green” to the media and investors. Conserving energy can save your company considerable expenses in utility bills as well as refine your company’s public image. Large corporations have taken drastic steps to “green” themselves – Google invested heavily in wind power…
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Developing an Action Plan

Action plans, or road maps to accomplishing a set goal, are widely varied. They can be used for personal goals as well as career-related ones. While the content of each will vary, the general template is the same, and can be modified in various ways to suit your needs. Each action plan generally starts with a declaration of a set…
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Deciding When To Call It Quits

Starting your own business is not for the faint of heart. According to the U.S. Small Business Administration, half of all small businesses will fail before reaching their fifth anniversary. With a 50% chance of failure, individuals starting a small business have many challenges to overcome for long term success. For the 50% who succeed, owning a small business can…
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The Role of Stakeholders in Your Business

In business, a stakeholder is usually an investor in your company whose actions determine the outcome of your business decisions. Stakeholders don’t have to be equity shareholders. They can also be your employees, who have a stake in your company’s success and incentive for your products to succeed. They can be business partners, who rely on your success to keep…
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Why is Corporate Governance Important?

Corporate governance is the way a corporation polices itself. In short, it is a method of governing the company like a sovereign state, instating its own customs, policies and laws to its employees from the highest to the lowest levels. Corporate governance is intended to increase the accountability of your company and to avoid massive disasters before they occur. Failed…
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How Do You Start a Business?

Those who want to start a business off on the right foot need to engage in some careful planning and then take some important legal steps in order to prepare to do business with the public. The following sections cover the planning stage, the financing stage and the legal preparation stage that a business founder will ideally need to go…
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