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Articles by Karen Sorensen
Karen Sorensen started writing for BusinessDictionary in July of 2011.
What to Consider When Developing a Brand
Increase customer awareness by developing brand recognition. Creating a brand for your company takes time and careful planning. Your company could be the next ...
New Age Marketing with Social Media
The World Wide Web has changed the way companies advertise and market their businesses. The days of newspaper and expensive yellow page ads are over. ...
Internet Marketing Methods for Small Businesses
Building a website is just the beginning of marketing your business on the internet. Retail stores advertise in many ways to get live customers to walk through ...
Cost Effective Online and Offline Advertising
For a small business, it can be hard at times to justify allocating funds to marketing. But just because big competitors spend millions on advertising doesn't ...
Be Your Own Boss With No Money Down
Large corporations are downsizing and moving their businesses to cheaper labor areas. Many good hard working people have found themselves on the unemployment ...
Tips to Effective Marketing for Start-Ups
Starting a new business takes a lot of research and planning. The marketing portion of your business plan is one of the most important parts of your overall ...
Effective Sales Techniques for Small Business
The 10 Steps of the Procurement Cycle
Management in any company must understand the art of obtaining products and services. The procurement cycle follows specific steps for identifying a requirement ...
Affected vs. Effected
Affected and effected are two words that are commonly confused in writing, while their meanings are related they are very different. We want to make sure we're ...
Corporate Entrepreneurship and its Importance in Large Companies
Though its definition is somewhat contentious, the concept of corporate entrepreneurship is generally believed to refer to the development of new ideas and ...
Five Common Legal Issues Faced by Businesses
As an owner of a small business, the danger of crippling litigation should also be at the top of your priorities. Legal headaches, especially in America can ...
Using SWOT Analysis to Develop a Marketing Strategy
SWOT analysis is a straightforward model that analyzes an organization's strengths, weaknesses, opportunities and threats to create the foundation of a ...
Why is Corporate Governance Important?
Corporate governance is the way a corporation polices itself. In short, it is a method of governing the company like a sovereign state, instating its own ...
Which Organizational Structure is Right for Your Business?
When setting up a new business, you should pay careful attention to designing your company's organizational structure. This should be decided according to your ...
The Role of Stakeholders in Your Business
In business, a stakeholder is usually an investor in your company whose actions determine the outcome of your business decisions. Stakeholders don't have to be ...
6 Principles of Needs Analysis
Needs analysis is defined as a formal process focus on how a product addresses the needs of a human. It is not an official business development tool, but is ...
Three Objectives of Brand Awareness
Marketing strategists agree that brand awareness in any industry gives that company an edge. Brand awareness accomplishes several objectives for companies ...
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