AIDA selling system
Definition
Popular for over a hundred years as a sales training tool, AIDA stands for Attention, Interest, Desire and Action as the names for steps to be taken in sequence in a selling process. The salesperson must (1) first make the prospect aware of the product, (2) foster any interest shown, (3) stimulate the desire to buy and possess the product and, finally, (4) encourage action to purchase.
AIDA selling system is in the Advertising, Marketing, & Sales and HR, Teams, & Training subjects.
This content can be found on the following page:
http://www.businessdictionary.com/definition/AIDA-selling-system.html
email to a friend
print this definition
cite this definition
link to this page
