DINKS
Definition
Double Income, No KidS. One of the most sought-after population segments by salespeople because it has greater percentage of discretionary income than most other segments. Targeted mainly for luxury goods and expensive vacations, this segment consists of professional, two-income, childless couples most of who (sooner or later) slide down into less affluent segments with the arrival of kids.
DINKS is in the Advertising, Marketing, & Sales subject.
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