Interactive Advertising Bureau (IAB)

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A United States based advertising business organization that develops industry standards and conducts research along with providing legal support for many different advertising companies. Founded in 1996 with its headquarters in New York City, the Interactive Advertising Bureau is made up of more than 600 different leading media and technology companies located across the United States and Europe. These companies are responsible for selling nearly 86% of all online advertising in the United States alone. The Interactive Advertising Bureau or IAB is also involved in educating media companies and marketers on the value of interactive advertising, recommending standards, and for making available critical research on the subject.

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