Likert scale

  

Definition

Statistics: A method of ascribing quantitative value to qualitative data, to make it amenable to statistical analysis. A numerical value is assigned to each potential choice and a mean figure for all the responses is computed at the end of the evaluation or survey.

Used mainly in training course evaluations and market surveys, Likert scales usually have five potential choices (strongly agree, agree, neutral, disagree, strongly disagree) but sometimes go up to ten or more. The final average score represents overall level of accomplishment or attitude toward the subject matter. Named after its inventor, the US organizational-behavior psychologist Dr. Rensis Likert (1903-81).


Use Likert scale in a sentence

  • Knowing how to use the likert scale can show you knew data that you might not be able to find using other methods.

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  • The likert scale was incredibly useful when we were analyzing the 'soft' skills of the different applicants applying for the newly available position.

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  • I built my survey using the Likert Scale so that I could assign a numerical value to otherwise subjective opinions.

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