Mazur plan
Definition
Retail store management technique under which activities are divided into four major areas or departments: (1) merchandising (responsible for buying and selling), (2) publicity, (3) store management, and (4) accounting and control. First employed in 1927, it is based on the traditional management model of line (direct authority and responsibility) and staff (advisory or support) components.
Mazur plan is in the Advertising, Marketing, & Sales subject.
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