Profit Impact Of Marketing Strategy (PIMS)
Definition
US research service that provides firms with financial and market performance information from a continuing study of some 3,000 business units of about 500 American firms. These reports summarize the results in terms of profitability, cash flow, and interaction of marketing factors. PIMS is a trademark of Strategic Planning Institute.
Profit Impact Of Marketing Strategy (PIMS) is in the Advertising, Marketing, & Sales subject.
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