Run of Network

Popular Terms
A form of Internet marketing program where an online advertising campaign is used upon a wide array of websites, although the advertiser lacks the ability to choose specific sites. Having a Run of Network marketing option should result in much lower prices for the advertiser, who would otherwise have to choose specific sites for their ads that may increase costs. For example, an advertiser might choose a Run of Network marketing campaign that can run on an array of websites and therefore take advantage of extra page loads for inventory that might not be in such high demand.

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