S curve



A type of curve that shows the growth of a variable in terms of another variable, often expressed as units of time.

For example, an S curve of the growth of company sales for a new product would show a rapid, exponential increase in sales for a period time, followed by a tapering or leveling off. The tapering occurs when the population of new customers declines. At this point growth is slow or negligible, and is sustained by existing customers who continue to buy the product.

Use S curve in a sentence

  • You should try and break down the s curve and figure out what it is that causes all of the sudden jumps.

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  • The S curve nature of the economy of scale graph is related to the other competitors in the market copying us.

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  • If you want to figure out what a variable is doing to other things you should follow its s curve closely.

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