SELECT definition

SELECT

Acronym for the six step process involved in marketing research: (1) Situation analysis, (2) Explicit statement of objectives, (3) Laying down of the research strategy and data collection methodology, (4) Evaluation of data for arriving at a decision, (5) Creation of a plan of action, and (6) Testing of the effectiveness of the decision.

SELECT is in the Advertising, Marketing, & Sales subject.

SELECT appears in the definitions of the following terms: traditional contracting, drag & drop, house publication, cost effectiveness analysis, alternative futures, interactive television (ITV), differential analysis, conservative shift, natural selection, value analysis and

SELECT appears in the other terms: risk selection, source selection, compensatory selection strategy, task selection model, selective selling, selection, selective distribution, adverse selection, selective advertising, down selection and

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