SELECT
Definition
Acronym for the six step process involved in marketing research: (1) Situation analysis, (2) Explicit statement of objectives, (3) Laying down of the research strategy and data collection methodology, (4) Evaluation of data for arriving at a decision, (5) Creation of a plan of action, and (6) Testing of the effectiveness of the decision.
Mentioned in these definitions
Mentioned in these terms
Popular 'Advertising, Marketing, & Sales' Terms
SELECT in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/SELECT.html
