SWOT analysis

  

Definition

Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats. See also PEST analysis.

Use SWOT analysis in a sentence

  • They used the SWOT Analysis method of evaluating their start-up business and came to the conclusion that it was not a good idea.

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  • In her marketing course, Catherine and her teammates produced a SWOT analysis of a mock company which detailed its strengths, weaknesses, opportunities, and threats.

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  • Before making a major business decision, it is essential for a company to perform a SWOT analysis to assess it's own internal strengths and weaknesses, along with the opportunities and threats presented by the external environment.

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