SWOT analysis

Popular Terms
Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats. See also PEST analysis.

Use 'SWOT analysis' in a Sentence

They used the SWOT Analysis method of evaluating their start-up business and came to the conclusion that it was not a good idea.
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In her marketing course, Catherine and her teammates produced a SWOT analysis of a mock company which detailed its strengths, weaknesses, opportunities, and threats.
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Before making a major business decision, it is essential for a company to perform a SWOT analysis to assess it's own internal strengths and weaknesses, along with the opportunities and threats presented by the external environment.
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