actionable intelligence

Any intelligence that can be used to boost a company's strategic position against industry peers. The acquired intelligence must be transferred into real actions which can be used to either launch a preemptive strike or prepare a counter strategy. Examples of actionable intelligence include the competitors' price range, marketing budget, target demographic, advertising campaign and strengths over a company's own product. Overly aggressive attempts to gather actionable intelligence from competitors may be illegal and constitute corporate espionage. See also competitive intelligence.