active

  

Definition

In marketing, a customer is considered active if he or she makes a purchase within a specified period of time. For example, an active customer for a grocery store could be someone who has purchased food in the last week. See also active account.

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One Perspective Comparing Investing with Marriage

In the search for companies to acquire, we adopt the same attitude one might find appropriate in looking for a spouse: it pays to be active, interested, and open minded, but it does not pay to be in a hurry.

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