active

  

Definition

In marketing, a customer is considered active if he or she makes a purchase within a specified period of time. For example, an active customer for a grocery store could be someone who has purchased food in the last week. See also active account.

Business Tips

One Perspective Comparing Investing with Marriage

In the search for companies to acquire, we adopt the same attitude one might find appropriate in looking for a spouse: it pays to be active, interested, and open minded, but it does not pay to be in a ... Read more

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