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Definition
In marketing, a customer is considered active if he or she makes a purchase within a specified period of time. For example, an active customer for a grocery store could be someone who has purchased food in the last week. See also active account.
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active is in the Advertising, Marketing, & Sales subject.
active appears in the definitions of the following terms:
active trust,
abbreviated accounts,
activist policy,
passive investor,
treasury bond (T-bond),
formulary,
dormant partner,
proximate cause,
energy factor (EF),
care
and
active appears in these other terms:
active file,
active customers,
ActiveX,
active document,
active account,
active stocks,
active market,
active attack,
economically active population,
active ingredients
and
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