ad server
Definition
Computer system which stores, maintains and serves (uploads) advertising banners for one or more websites. Ad servers program, track, and report several statistics about website visitors which are used by advertisers to custom tailor ads and offers to suit different categories of visitors.
ad server is in the Advertising, Marketing, & Sales, Computer Hardware, Software, & Security, Information Science & Technology and Internet & World Wide Web subjects.
ad server appears in the definitions of the following terms: ad request and ad view
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