adaptive control method
Definition
Advertising-expense budgeting method that employs market research to estimate sales volume and profitability levels, and adjusts the budget accordingly. See also affordable method, competitive parity method, objectives and task method, and percentage of sales method.
adaptive control method is in the Accounting & Auditing, Advertising, Marketing, & Sales, Decision Making, Problem Solving, & Strategy and Planning & Scheduling subjects.
adaptive control method appears in the definitions of the following terms: competitive parity method, percentage of sales method, objectives and task method and affordable method
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