adjustment

Determination of the amount payable by the insurer to the insured, on a claim under an insurance policy. See also adjustments.

You can't lead if you don't have a destination. Two critical milestones: 1) the point where more cash is coming into the business than going out in a given period, and 2) the point at which you finally recuperate your cumulative initial investment (including an adjustment for the time value of money). Financial projections should be reasonable. Paint too rosy a picture and seasoned investors will run; more to the point, you might run out of cash.