advertisement (ad)



Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called a commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (1864-1928), an advertisement is "salesmanship in print."

Use advertisement (ad) in a sentence

  • Sue stood outside the theater, admiring the advertisement posters of the movies offered, trying to decide which one she wanted to see.

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  • That billboard advertisement over there looks very appealing. After seeing that, I want to go buy that soap. Look at how smooth her skin is!

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  • A really good advertisement can highly boost your profits because it will draw in many new customers to your business.

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