advertising agency
Definition
Firm that (1) creates new promotional ideas, (2) designs print, radio, television, and internet advertisements, (3) books advertisement space and time, (4) plans and conducts advertising campaigns, (5) commissions research and surveys, and (6) provides other such services that help a client in entering and succeeding in a chosen market. In general, advertising agencies are not deemed agents of the advertisers, because they act as principals for the services they buy on behalf of their clients.
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advertising agency is in the Advertising, Marketing, & Sales subject.
advertising agency appears in the definitions of the following terms:
advertising networks,
advertising appeal,
below the line,
insertion order,
advertising brief,
advertising copy,
agency of record,
boutique,
Audit Bureau of Circulation (ABC),
above the line
and
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