advertising appeal
Definition
Distinctive claim of an advertising. Creating advertising appeal for a good or service begins with identifying a reason for people to buy it. Advertising agencies then build advertising campaigns around this appeal. See also advertising theme.
Popular 'Advertising, Marketing, & Sales' Terms
advertising appeal in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/advertising-appeal.html
