advertising campaign

  

Definition

A coordinated series of linked advertisements with a single idea or theme.

An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.


Use this term in a sentence

  • A successful advertising campaign comes down to where or not the public responds to repetitiveness in a positive or negative way.

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  • The advertising campaign lasted a really long time and it cost us a lot of people and a lot of money.

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  • The advertising campaign included web and print strategies including updating our product literature and pamphlets and copying those to the website too.

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