advertising campaign
Definition
Coordinated series of linked advertisements (broadcast usually through several media channels) that (1) focus on a common theme and one or few brands or products, (2) are directed at a particular segment of the population (targeted audience), and (3) are aimed at achieving a specific objective (such as awareness or market share). Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.
advertising campaign is in the Advertising, Marketing, & Sales subject.
advertising campaign appears in the definitions of the following terms:
brand building,
advertising plan,
asset allocation,
concept,
advertising brief,
threshold effect,
advertising research,
media strategy,
flight,
differentiation strategy
and
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