affinity marketing

Popular Terms
A method of selling goods and services by creating partnerships with similar or compatible companies and brands. This increases brand loyalty for both companies and products and heightens market awareness of both. Opposite of competitive marketing.

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The use of an Iphone app in conjunction with Nike sneakers is a example of affinity marketing both brands are reputable and renown, which made their collaborative effort a success for both companies.
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Many sports apparel companies such as Nike and Reebok will partner in affinity marketing campaigns with sports leagues such as the National Football League to increase the popularity of their brands with amateur and casual athletes.
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You may want to try out an affinity marketing strategy if you have tried everything else with little or no success.
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