affordable method definition

affordable method

Advertising-expense budgeting method based on what a firm's owner, or marketing department, believes the firm can afford to spend on marketing. Since such budgets are not based on any definite objective, the firm may spend too little or too much relative to its needs. See also adaptive control method, competitive parity method, objectives and task method, and percentage of sales method.

affordable method is in the Accounting & Auditing and Advertising, Marketing, & Sales subjects.

affordable method appears in the definitions of the following terms: advertising appropriation methods, competitive parity method, percentage of sales method, adaptive control method and objectives and task method

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