airtime

Definitions (3)
Popular Terms
1. Scheduled day or period of a radio or television broadcast, identified by the beginning time and duration.
2. Duration (usually in seconds) of the broadcast of a commercial the time slot for which the advertiser is billed.
3. Duration for which a cell phone call lasts, measured in minutes or seconds depending on the type of service (analog or digital) or service provider. If 'calling party pays' (CPP) scheme is applicable then only the caller pays, otherwise both the caller and the receiver pay.

Use 'airtime' in a Sentence

You should try to get some airtime during an event that everyone watches on tv so that many people see your product.
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I was glad that our show had a whole half hour of airtime, because we could write a big enough story to last.
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The product launch got off to a slow start with lackluster sales but once the company purchased ad airtime on several popular national radio shows, sales increased dramatically.
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