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The field of data analysis. Analytics often involves studying past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario. The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes.

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In todays business world the companies that are getting ahead are using lots of analytics to make the right decisions.
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Each baseball team had a group dedicated to the analytics and statistics of their opponents that detailed the averages and tendencies of each player.
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Numbers do not lie, people do, fortunately we can use analytics to understand data in new and meaningful ways that can make us money too.
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