analytics

  

Definition

The field of data analysis. Analytics often involves studying past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario. The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes.

Use analytics in a sentence

  • After reviewing customer sales analytics, the web developer concluded that the new website design was actually hurting online sales because the website was generating fewer orders per customer.

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