answer

Formal, written statement delivered by a defendant in a lawsuit, in rebuttal to the statement of claim by the plaintiff or the prosecutor.

Get this answer wrong and you could leave bags of money on the table--or worse, send customers running into the arms of the competition. When Apple sliced the price of its iPhone by a third after only two months on the market, even loyal customers screamed, forcing chief Steve Jobs to apologize and offer a partial rebate. Consultants get paid handsomely to help companies arrive at the right price.

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