appeal

Request, usually by a party losing a case in a lower court to a higher (appellate) court, to reverse or modify the lower court's decision. Appellate courts, in general, deal with a appeal by notionally rehearing the case through the trial notes (transcripts) before calling any witnesses. The appellant usually has to post an appeal-bond, to pay for the appellee's expenses in case the appeal is unsuccessful. In some civil cases, a winning party may appeal for an award of a larger sum in damages.

Glamour has nothing to do with a niche's appeal. A dull business run by a good businessman is far better than a glamorous business with mediocre management. And even if the glamorous business is run by a genius, often, in that kind of industry, its competitors are also geniuses, so nobody has an advantage, as I've commented about high-tech companies.