attitudinal data
Definition
Information collected by a company that measures the importance a consumer places on particular attributes of products or services. Attitudinal data is often collected through surveys, and is designed to measure how a consumer "feels" about something. While the information can prove to be useful, it must often be combined with more objective data in order to provide a clear picture of consumer likes and dislikes. See also demographic data.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
attitudinal data in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/attitudinal-data.html
