attitudinal data |
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Definition
Information collected by a company that measures the importance a consumer places on particular attributes of products or services. Attitudinal data is often collected through surveys, and is designed to measure how a consumer "feels" about something. While the information can prove to be useful, it must often be combined with more objective data in order to provide a clear picture of consumer likes and dislikes. See also demographic data.
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attitudinal data is in the Advertising, Marketing, & Sales, Customer Relations & Services and Data Management, Communications, & Networks subjects.
attitudinal data appears in the definition of the following term: behavioral data
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