audience
Definition 1
People or market segment at whom an advertising message or campaign is aimed.
Definition 2
Total number of readers, listeners, or viewers reached by a particular advertising medium.
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audience is in the Advertising, Marketing, & Sales subject.
audience appears in the definitions of the following terms:
orbit,
advertising awareness,
advertising brief,
interactive,
typesetting,
rating,
impressions,
positioning statement,
holdover audience,
advertising campaign
and
audience appears in these other terms: audience composition, internal audience, secondary audience, share of audience, unduplicated audience, captive audience, external audiences, audience profile, cumulative audience (Cume), target audience
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