augmented product

  

Definition

A core product to which additional products and services may be added to generate multiple revenue streams. For example, an accounting software program that starts with a general ledger to which various modules such as budgeting, inventory control, payroll (as well as training aids such as books, newsletters, seminars, and videos) may be added. See also agile product.

Related Videos




http://www.businessdictionary.com/definition/augmented-product.html

Have a question about augmented product? Ask for help in the
Community
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z