In marketing, measure of how well known a brand, firm, or product is. Companies usually set a target for the degree of awareness they intend to achieve, and then plan a promotional campaign to reach that target.

Use awareness in a sentence

  • Having good business awareness will let you see things before they happen and adjust quicker than others around your company.

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  • Jane's doctor suggested that she cut down on her simple carbohydrate and excess sugar consumption, in order to increase focus, awareness, and energy.

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  • The church youth group hosted a walk for awareness of the rare disease their pastor had been diagnosed with earlier this year.

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