awareness
Definition
In marketing, measure of how well known a brand, firm, or product is. Companies usually set a target for the degree of awareness they intend to achieve, and then plan a promotional campaign to reach that target.
awareness is in the Advertising, Marketing, & Sales subject.
awareness appears in the definitions of the following terms:
image advertising,
marketing campaign,
strategic objective,
infomercial,
knowledge,
market recognition,
hierarchy of effects,
cognition,
buyer readiness stages,
communications objectives
and
awareness appears in the other terms: advertising awareness, brand awareness
This content can be found on the following page:
http://www.businessdictionary.com/definition/awareness.html
email to a friend
print this definition
cite this definition
link to this page