baby boomers
Definition
People born between the end of World War 2 (1945) and the late 1960s, period during which the populations and economies of the belligerent nations (particularly the US) boomed. This term was coined in 1974 when the advertisers recognized the spending power and very different demands of these (then) youngsters.
baby boomers is in the Advertising, Marketing, & Sales subject.
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