bait and switch pricing
Definition
Illegal practice of 'baiting' customers with unrealistically low prices to bring them into the store, and then trying to sell them higher-priced goods on the pretext that the advertised bargain-priced goods are sold out. Also called bait pricing.
bait and switch pricing is in the Advertising, Marketing, & Sales and Corporate, Commercial, & General Law subjects.
bait and switch pricing appears in the definitions of the following terms: bait pricing, deceptive advertising and bait and switch advertising
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