banner
Definition
Basic unit of electronic advertising, banners are those 'hot linked' (hypertext linked) graphics that appear generally on the top or bottom of a webpage. As set by Internet Advertising Bureau, the standard physical size of a banner is 468 pixels wide by 60 pixels high, and is generally limited to 15 kilobytes in memory size.
banner is in the Advertising, Marketing, & Sales, E-Commerce and Internet & World Wide Web subjects.
banner appears in the definitions of the following terms:
banner exchange,
sponsor,
ad clicks,
hit,
interstitial advertising,
cyber-marketing,
ad banner,
impressions,
ad server,
viewtime
and
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