behavior segmentation definition

behavior segmentation

Market segmentation based on differences in the consumption behavior of different groups of consumers—their life-styles, patterns of buying and using, patterns of spending money and time, etc. One of the five common segmentation strategies, its objective is to define specific niches that require custom tailored promotion.

behavior segmentation is in the Advertising, Marketing, & Sales subject.

behavior segmentation appears in the definition of the following term: segmentation strategies

This content can be found on the following page:

http://www.businessdictionary.com/definition/behavior-segmentation.html