behavioral segmentation

Popular Terms
A more focused form of market segmentation that groups consumers based on specific behavioral patterns they display when making purchasing decisions enabling producers to adapt their marketing approach to specific groups. Grouping patterns may include such behaviors as spending, consumption, life style, usage, and desired benefits.

Use 'behavioral segmentation' in a Sentence

Many new coupons appeal to behavioral segmentation because so many more housewives are learning how to use coupons in an extreme way.
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The management team was skeptical about even more customer research, but through behavioral segmentation, they made some interesting discoveries about their clientele and implemented some changes in their sales tactics.
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Our newly implemented behavioral segmentation strategy was working good and it told us the behaviors of all the customers very accurately.
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