below the line

  

Definitions (2)

1.Accounting: Used to characterize items in an account that are excluded from the account total, such as appropriations and extraordinary items that have no effect on the profit or loss in the current accounting period.
2.Advertising: Used to characterize promotional methods (such as catalog marketing, direct marketing, and trade fair marketing) that are under the direct control of the marketer (client) and earn no commissions for the advertising agency.

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