benchmarking
Definition
Measurement of the quality of a firm's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of the best-in-class firms. The objectives of this exercise are (1) to determine what and where improvements are called for, (2) how other firms achieve their high performance levels, and (3) use this information to improve the firm's performance.
Mentioned in these terms
Popular 'Entrepreneurship, Management, & Small Business' Terms
benchmarking in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/benchmarking.html







