benefit segmentation definition

benefit segmentation

Market segmentation based on differences in specific benefits different groups of consumers look-for in a product. One of the five common segmentation strategies, its objective is to define specific niches that require custom tailored promotion.

benefit segmentation is in the Advertising, Marketing, & Sales subject.

benefit segmentation appears in the definition of the following term: segmentation strategies

This content can be found on the following page:

http://www.businessdictionary.com/definition/benefit-segmentation.html