Definitions (3)
1. General: Advantage, privilege, right, or financial reimbursement (such as that made under an insurance policy, medical plan, or pension plan).
2. Finance: Desirable and measurable outcome or result from an action, investment, project, resource, or technology.
3. Marketing: Desirable attribute of a good or service, which a customer perceives he or she will get from purchasing. Whereas vendors sell features ("high speed drill bit with tungsten-carbide tip"), buyers seek the benefit (the holes).
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When the U.S. dollar is weak, U.S. manufacturers have a competitive advantage -- they don't have to lower prices on exports to boost sales and capture market share overseas. Just by keeping prices ste ... Read more
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